In 2012, The Powder Coating Institute (PCI) decided to go beyond past marketing efforts and incorporate trade show participation into our marketing strategy. This decision was made for several reasons—PCI
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The mission of the PC Summit was to assemble the best minds in the powder coating industry to celebrate innovation as the path to market expansion and better profits. A compendium of nearly 120 industry
In the last couple years, both the IT and PR worlds have pounded into our heads their mantra that we must— we absolutely must—embrace social media in order to succeed. Establish a Facebook page and a
When you become a member of an association, what are your expectations? When you join a gym, for instance, do you expect to write the check and then improve your health without breaking a sweat? It may
PCI’s 2012 Custom Coater Summit was a huge success at the Treasure Island Resort in Las Vegas. The event was held on March 22-23 where approximately 40 coaters attended. The agenda included topics on
As I have shared before, I learned early in my career and still strongly believe that leaders lead, especially in a tough and now recovering economy. In this recovering economy, leaders need to look for ways to
In 2009, The Powder Coating Institute took bold steps to change the focus of the organization and offer additional value to its members. A technical infrastructure was added to serve as a source of information
You’re probably thinking this is going to be one of those well-worn stories about how powder coating technology is good for the environment, how it doesn’t use solvents and doesn’t pollute our precious
Earlier this year, in its charter to constantly seek methods to provide its membership with viable opportunities to expand profitably, the Marketing Intelligence Committee (MIC) of the Powder Coating