PPG and National Hockey League Extend Exclusive Paint Partnership
Posted on Wednesday, October 2, 2019
PPG (NYSE: PPG) and the National Hockey League (NHL®) announced a three-year extension of their partnership, with PPG continuing its status as the Official Paint of the NHL in the U.S. and Canada. Financial details and terms were not disclosed.
In addition, all official game pucks in the 2019-2020 NHL season will include a color-changing thermochromic coating. Developed closely with PPG suppliers LCR Hallcrest and QCR Solutions Corporation, the advanced coatings change from purple to clear when a puck’s temperature is above freezing, providing a visual indication to officials that the puck should be replaced.
“We’re proud to continue combining the power of the NHL with PPG and its well-known consumer paint brands, including PPG PAINTS™, DULUX® paint, SICO® paint, GLIDDEN® paint and OLYMPIC® stains,” said Bryan Iams, PPG vice president, corporate and government affairs. “Through the extended partnership, PPG will continue to identify ways to integrate its game-changing technologies into hockey and continue to build upon our partnerships with the NHL.”
“We are excited to extend our partnership with PPG, a leader in the paint industry and committed NHL partner that activates across many levels of our game,” said Evin Dobson, NHL group vice president, partnership marketing. “Integrating thermochromic coating pucks in all NHL games is a testament to PPG, LCR and QCR’s innovative technology.”
The renewed three-year deal will continue to enable PPG to promote its partnership on PPG paint product packaging, on point-of-purchase displays, in contests and promotions, and through social media and digital marketing in the U.S. and Canada. The company also will participate in an NHL Legacy project through the COLORFUL COMMUNITIES® initiative, PPG’s signature community engagement program that aims to enhance, protect and beautify important community assets where the company operates. PPG will continue to have a presence at NHL premier events, such as the 2020 Bridgestone NHL Winter Classic®.
Since becoming the Official Paint of the NHL, PPG has integrated its innovative paints and coatings into the game of hockey. In October 2017, the brand announced its PPG ENVIROCRON® Extreme Protection coating may be used on NHL goal posts. The proprietary powder coating technology provides outstanding cold chip resistance for the most challenging automotive underbody end-uses and is now used to protect hockey goals of the NHL.
In addition to its relationship with the NHL, PPG holds the naming rights for Pittsburgh’s multipurpose arena “PPG PAINTS Arena,” home of the Pittsburgh Penguins. PPG is also the official paint supplier of the Pittsburgh Penguins. Financial terms for the 20-year agreement that began in 2016 were not disclosed.