Posted in: Industry News

Powder Perspective

Posted on Sunday, September 1, 2013

Hentzen Coatings Inc. Celebrates 90 Years

On July 19, 2013, Hentzen Coatings, Inc. held a gala celebration for the 90th anniversary of the company’s founding. The event was attended by more than 400 people, including customers, suppliers and employees.

The American Coatings Association honored Hentzen Coatings President and CEO Albert Hentzen with a Meritorious Service Award recognizing Hentzen Coatings’ success and longevity, and Al’s industry service. ACA noted that Al has “contributed to the coatings industry through his selfless service to ACA, both as a member of the ACA Board of Directors and as a long-standing leader and member of the Industrial Coatings Committee. By dedicating his remarkable professional skill, leadership, and ceaseless efforts to the success of the industry, Albert Hentzen played a key role in the effectiveness and success of both Hentzen Coatings and the American Coatings Association.”

Few family-owned companies survive and thrive into a fourth generation, but Al Hentzen was quick to state, “This celebration is about the whole Hentzen organization, because our full team’s dedication to exceptional customer service, and leadership through continual innovation, guarantees our future success.”

The program presentations noted Hentzen Coatings’ long history as a technical innovation leader in military, industrial and aerospace coatings. (See story about CARC powder topcoats on page 30.) Now in its fourth generation of family management, Hentzen looks to the future, and Al Hentzen noted that he looks forward to celebrating the 100th anniversary of the company in 2023. Hentzen announced the establishment of Hentzen de Mexico, and August’s opening of an office/warehouse facility in Queretaro, Mexico, to support the General Industrial business in Mexico.

Wisconsin’s Lieutenant Governor Rebecca Kleefisch presented a certificate of recognition that noted Hentzen’s history as an innovator and as a company that maintains its hallmarks of trust and integrity to benefit its customers, employees, and partners. Wisconsin Senator Ron Johnson and City of Milwaukee Commissioner Rocky Marcoux also attended the event and offered remarks. Visit

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Interpon Fluoromax Receives Excellence Award

In July, AkzoNobel Powder Coatings’ Interpon D3000 Fluoromax coatings for architecture was awarded a Certificate of Material Excellence by Material ConneXion and accepted into Material ConneXion’s library of innovative materials. The archive features more than 7,000 materials in eight distinct categories. Interpon D3000 Fluoromax is in the Polymers section.

Fiona Levin-Smith, Specification Manager AkzoNobel Powder Coatings, says that Interpon D3000 Fluoromax went through a strict review process and was “assessed by a panel of professionals with materials experience in order to be accepted into the Materials Library. We are very excited that the coatings will be displayed in all of Material ConneXion’s ten global locations and in their online database, highlighting the leading edge technology that Interpon D3000 Fluoromax offers.”

Interpon D3000 Fluoromax coatings use fluorocarbon polymer technology to deliver its protection and performance, on par with liquid PVDF. Formulated to provide longevity for exterior use on a range of applications, the coating is suitable for use in high UV, high humidity and coastal marine environments or any environment where premium durability is required, without compromising powder coatings’ sustainability characteristics.

PPG to Reinstate Cloraflon Brand Name

Pittsburgh-based PPG Industries’ coil and extrusion coatings group announced that its line of fluoroethylene vinyl ether (FEVE)-based powder coatings will again be marketed under the Coraflon® brand name, reversing a previous decision to sell them under the Newlar™ brand name that PPG acquired with the purchase of Spraylat Corp. last December.

Scott Moffatt, PPG director, marketing, coil and extrusion coatings, says the decision to revert to the Coraflon brand name for FEVE-based powder coatings was made to maintain consistency in the marketplace. “Architects and specifiers associate the Coraflon brand name with PPG, and it fits more comfortably into our branding hierarchy for other FEVE-based PPG coatings such as Coraflon ADS air-dry systems and Coraflon clear coats for the coil market,” he says. “Ultimately, we believe this is the best decision for our customers.”

Coraflon powder coatings are based on a proven FEVE resin system that has delivered superior performance in liquid architectural coatings for more than 30 years. As a powder formulation, Coraflon coatings provide the same broad color and gloss range as liquid FEVE coatings – along with better surface hardness and mar and abrasion resistance – in a solventfree formulation that emits ultra-low volatile organic compounds (VOCs). Coraflon powder coatings meet American Architectural Manufacturers Association (AAMA) 2605 specifications.

Other PPG architectural powder coatings include Envirocron® 03 durable and Envirocron 04 ultra-durable coatings and Duranar® 70-percent polyvinylidene difluoride (PVDF) coatings. For more information, visit

In other PPG news, The PPG Industries Foundation has donated $5,000 to Milwaukee Public Schools to support biomedical sciences programs in six high schools. The grant was made on behalf of the PPG Industries’ Oak Creek, Wis., industrial coatings plant and facilitated by Caterpillar, a PPG customer that sponsors programs within the district.

The grant is intended to help the district maintain high-quality, project-based learning in the biomedical sciences courses by replenishing consumable materials used by the students, such as enzymes and bloodtyping kits. The program is part of an effort by the district to provide students with experiences in the fields of science, technology, engineering and mathematics (STEM).

BASF Annual Automotive Color Trend Report Released

In August, BASF, Southfield, Mich., unveiled its annual automotive color trend report, which looks 2 to 3 years out and is based on research efforts by its team of global color design experts. The theme of the forecast, “Making Headway” indicates a movement toward more color shades than in previous years, with BASF presenting 65 new colors to automakers and designers around the world.

BASF’s new color offerings demonstrate how new and brighter interpretations of colors with different textures will become increasingly important to designers and consumers as people worldwide strive to highlight individual uniqueness and regain a more “human-friendly” life outside of the digitized world.

“We look to develop color spaces that capture a look that says ‘this is me,’” says Paul Czornij, technical manager for the BASF Color Excellence group. “There is so much emotion and psychology attached to color, which makes it an ideal expression of one’s image to the outside world, and it works so remarkably well with car body shapes. You can truly see innovation in action.”

In North America, cool deep and dark tone colors such as blue and brown have been refreshed from their traditional state by changes in depth and brightness. Special effect technologies, which give colors a threedimensional quality, and matte finishes, offer a wider range of options. In addition, greens and bright yellowish green hues bring new tools for designers to entice potential car buyers. New areas focusing on texture modification are also gaining interest.

Based on a recent survey conducted by BASF, most North American consumers polled (60 percent) currently drive a neutral color car, such as silver, black or white, but when asked what color offerings they preferred from a selection of new colors from BASF’s trend report, nearly half of the respondents (49 percent) selected a grouping of brighter jewel-toned shades of reds and blues.

“This reflects what our color trend research is showing for color preferences,” says Czornij. “It underscores the preference for optimism and confidence pointing toward a better future.”

In the Asia Pacific region, BASF’s color trend forecast reflects the region’s strong sense of its growing presence on the global stage—with themes of pride in culture and identity, independent from trends in other countries. Neutral colors such as black, silver, gray and white will continue to dominate the Asia-Pacific market, but as original designs and personal style becomes more important to buyers, BASF predicts there will be a gradual emergence of sophisticated intermediate colors, such as olive-greens and bluish grays.

In Europe, where people have been impacted by the economic crisis and changes in energy policy, there is a tendency to move forward rationally and calmly. This results in a balance between creative, courageous colors such as red and green and calmer, neutral colors such as black and gray. Two colors that represent this shift are Particular Gray, an elegant black color with a subtle fine metallic look, and Fiberphyllic, a bold, yellowishgreen offering a more expressive coarse feel.

Nordson Corporation Completes Acquisition of Kreyenborg Group’s Polymer Processing Companies

On September 3, 2013, Nordson Corporation, Westlake, Ohio, announced it has completed the acquisition of Münster, Germany-based Kreyenborg Group’s Kreyenborg GmbH and BKG Bruckmann & Kreyenborg Granuliertechnik GmbH companies. The completion of the transaction follows Nordson’s July 18 announcement that it had entered into an agreement to acquire the businesses.

“These high quality properties add to our portfolio of highly engineered melt stream components and enhance our ability to serve our OEM machine builder customers in plastic extrusion markets, ultimately helping them to deliver the highest value and system performance to their end users,” says Nordson President and Chief Executive Officer Michael F. Hilton. “The new businesses also bring product solutions that expand Nordson’s addressable market to include plastic compounding, recycling and related applications. We are pleased to welcome the employees of Kreyenborg and BKG to Nordson and are excited by the many opportunities we see for continued profitable growth.”


Airblast AFC Completes Ohio Rail Project

In August, Airblast AFC completed work on a $1.4 million project for a large Ohio-based rail group that repairs, sells, manages and leases a fleet of almost 23,000 various types of railcars and locomotives. Airblast AFC is a joint venture between Airblast Ltd. and AFC Finishing Systems (AFC), who has been manufacturing paint spray booths, air make-up units, powder coating equipment throughout North America since 1967.

The new facility is comprised of a blast booth, painting booth and drying booth for the maintenance of the railcars. The three booths are all roughly the same size at 7.62 m wide by 27.43 m long, allowing plenty of space for the larger railcars. The new facility features four blast machines that allow up to four operators to work on a job and personnel lifts to ensure the safety and comfort of the workers.

The most exciting feature of this installation is the innovative Airflex Recovery Floor for the automatic recovery of abrasive materials throughout blast booths. The Airflex Floor is made of modular “flexible” scraper corridors of six standard widths that can be produced to practically any length, giving enormous flexibility to recover from virtually any floor area. Unlike many other abrasive recovery systems where civil engineering costs and/or power consumption often dictate only partial floor coverage, the Airflex Recovery Floor utilizes 100 percent of the floor space, meaning that operators do not have to waste any time manually recovering abrasive.

For more information, visit

Chemetall Acquires All Shares of Indian Joint Venture

Effective July 1, 2013, Chemetall became the sole owner of its Indian joint venture Chemetall-Rai. Chemetall has acquired the remaining 50 percent shares of its former partners. In 1995, the Indian joint venture was founded with the families Rai and Nath. “The acquisition is a further milestone in our growth strategy,” says Joris Merckx, president of Chemetall, and adds, “As a sole owner we can react faster to the demands of the Indian market and further expand our surface treatment business in the Asian region.”

To keep pace with the growth dynamics of the Indian market, Chemetall-Rai invested in a second modern production facility in 2012. The new plant is located in Chennai, one of the most important automotive centers in the Indian subcontinent. In 2012, the company also acquired the chemical business of Gramos, a leading local player for surface treatment technologies in the Indian automotive industry.

Asis Ray, managing director of Chemetall India, says, “With our global key account structure we can directly respond to the requirements and needs of the global car manufacturers and suppliers. Our local customers value our high quality standards and our technical services, which they are used to in other regions.”

For many years, the surface treatment company participates in the positive growth of the Indian economy. Besides a slight decline of economic growth forecast, India continues to be the fastest expanding national economy in the world. With 1.2 billion inhabitants, India is expected to be the most populated country by the middle of this century and with its gross domestic product (GDP) it will become the world’s third largest market after China and the United States.

Axalta’s New Pilot Reactor Will Accelerate New Product Development

Axalta Coating Systems, Wilmington, Del., has invested $5 million in a new pilot reactor that has begun operations to support coatings polymer research and scale-up activities at its Coatings Technology Center (CTC) in Wilmington. The stateof- the-art reactor system is coupled with a complete process automation and control system to enable precise control of ingredient amounts and critical process conditions such as temperature and pressure. The expansion will enhance product development capabilities and accelerate the manufacture and introduction of the next generation of polymers that offer improved performance properties to meet customer expectations. The polymers produced from the pilot reactor can be used for both traditional solvent based and more environmental friendly water based coating products.

“Coatings are about appearance and performance,” explained Axalta Chairman and CEO Charles Shaver. “Our goal is to provide our customers with the best possible coatings, ones that will cure faster, adhere better, offer the latest colors and be more durable than any others on the market.”

The new pilot reactor is a key component in the advancement of a variety of polymer technologies to support innovative coating development. Formulations that work in a laboratory environment may not necessarily transfer consistently to full scale production. The pilot reactor, also known as a semi- works facility, is a small scale manufacturing system that allows new polymer formulations to be produced in a way that fully mimics full scale production. Improved first pass production capability means increased product speed to market for our customers.

“Our reactor in Wilmington will enable us to manufacture and test new polymer concepts quickly with lower cycle times and bring them to market faster than before,” said Panos Kordomenos, Senior Vice President for Research & Development at Axalta.

The CTC is Axalta’s global center for research and development, including the work performed by its specialized polymer technology team. The new facility will complement existing Axalta polymer research capabilities in Europe, Asia Pacific and Latin America, providing state-of-theart polymer production scale-up resources that will enable the development of future polymer technologies for customers around the world.